The $42M to $350M Playbook cover

The $42M to $350M Playbook

Curated byJames Orsini10 cardsUpdated Oct 2026
Twelve operating decisions James made over 11 years scaling VaynerX from $42M to $350M, with the numbers behind each one.
VaynerMedia Moving Its HQ to 10 Hudson Yards
commercialobserver.com
VaynerMedia Moving Its HQ to 10 Hudson Yards

VaynerMedia, a social media consulting firm, is moving its headquarters to 10 Hudson Yards, The Wall Street Journal first reported. This relocation marks a significant step for the company as it expands its presence in a prominent New York City location.

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James Orsini
VaynerMedia Opens Office in Chattanooga
mediapost.com
VaynerMedia Opens Office in Chattanooga

Gary Vaynerchuk's VaynerMedia has officially opened a new office in Chattanooga, expanding its reach and services. This move signifies the company's commitment to growth and innovation in the marketing industry.

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James Orsini
VaynerMedia Names Steve Babcock as Its First Chief Creative Officer
adweek.com
VaynerMedia Names Steve Babcock as Its First Chief Creative Officer

VaynerMedia has appointed Steve Babcock as its inaugural Chief Creative Officer, marking a significant leadership change within the agency. Babcock, previously with CP+B, will be relocating to New York to take on this new role.

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James Orsini
VaynerMedia Hires Justine Bloome as Its First Chief Strategy Officer
adweek.com
VaynerMedia Hires Justine Bloome as Its First Chief Strategy Officer

VaynerMedia has appointed Justine Bloome as its inaugural Chief Strategy Officer, marking a significant step in the agency's strategic evolution. The agency also introduced new practices including VaynerExperience, VaynerBeta, VaynerTalent, VaynerSolutions, and 4D's.

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James Orsini
Why Gary Vaynerchuk's PureWow Acquisition Is a Big Deal
fortune.com
Why Gary Vaynerchuk's PureWow Acquisition Is a Big Deal

This page discusses Gary Vaynerchuk's acquisition of the digital publisher PureWow, highlighting its significance in the advertising and media landscape. It explores the implications of this move for both Vaynerchuk's agency and the future of digital publishing.

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James Orsini
VaynerMedia Takes 43K SF at Related’s The Point in LIC
commercialobserver.com
VaynerMedia Takes 43K SF at Related’s The Point in LIC

Digital media agency VaynerMedia will open a new 43,000-square-foot production studio at Related's Blanchard Building in Long Island City. This expansion highlights the growing presence of media companies in the area.

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James Orsini
VaynerX debuts The Sasha Group to support small businesses
campaignlive.com
VaynerX debuts The Sasha Group to support small businesses

Gary Vaynerchuk's holding group has launched The Sasha Group, aimed at providing support and resources to small businesses. This initiative is part of VaynerX's commitment to empower entrepreneurs and foster growth in the small business sector.

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James Orsini
VaynerX Creates The Sasha Group For Small Businesses
mediapost.com
VaynerX Creates The Sasha Group For Small Businesses

VaynerX has launched The Sasha Group, a new agency aimed at supporting smaller businesses. This initiative seeks to provide tailored marketing solutions and resources to help these businesses thrive in a competitive landscape.

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James Orsini
Behind the success of VaynerX's The Sasha Group
campaignlive.com
Behind the success of VaynerX's The Sasha Group

Founded in 2019, the VaynerX agency saw 20% YoY growth last year and has driven business growth for brands such as Utz. This article explores the 'social-at-the-center' marketing strategy that has contributed to their success.

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James Orsini
Gary Vee Launches vYve, a $50,000-a-Person Accelerator
entrepreneur.com
Gary Vee Launches vYve, a $50,000-a-Person Accelerator

Gary Vee and his company are launching an accelerator, he exclusively told Entrepreneur. This program aims to provide high-level mentorship and resources to entrepreneurs willing to invest in their growth.

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James Orsini